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About Us

Lighten Up 4 Life™, an online Community Wellness Platform was developed by our team of experts to assist hospitals and health systems extend their reach, and affect the health of their communities. Lighten Up 4 Life™ has been used by hospitals and health systems across the U.S. to encourage healthier lifestyles, lower obesity rates, increase physical activity, impart better nutrition and health resources to effectively care for the health of their communities.

Hospitals and health systems are the health and community outreach experts, and we are the experts to help them expand their reach, engage, connect more with their communities and manage their wellness campaigns. We help hospitals build partnerships with their community, local employers, and community leaders.

Lighten Up 4 Life™ is a turn-key, ready-to-launch wellness platform that integrates well with traditional healthcare marketing and community outreach.

Taking away the need for hospital staff involvement, the day-to-day program components are administered by our team of experts, who assist participants and hospital personnel to assure an effective experience and outcomes.

Maureen Scullin


Maureen Scullin, Vice President, Founder, Director of Healthcare Strategy & Development, CCWS

Maureen is the founder and President of Lighten Up 4 Life™ a healthcare marketing development firm which as been in existence for over 10 years. In addition to developing the Lighten Up 4 Life™ program, the firm has developed other integrated marketing campaigns for hospitals. Her experience includes working as Director of Healthcare Solutions at MicroMass Communications, where she helped pharmaceutical clients develop consumer, physician and FDA campaigns. Prior to that, Maureen was Managing Director for the Center for Cardiovascular Education, Quadrant Healthcom where she managed a board of cardiovascular, key-opinion leaders along with leading the redevelopment of a leading heart information website. She joined Quadrant Healthcom after serving 6 six years in a variety of marketing and business development positions at

Philip Baccarella

Philip Baccarella, Vice President, Director of Web Content Management

Prior to becoming Vice President at Lighten Up 4 Life™. Philip was employed at ImTech Graphics in Carlstadt, NJ as a graphic artist for over three years. Prior to that position Phil was employed for over 20 years at Progress Graphics in Jersey City, NJ, as a photographer and high-end scanner specialist. Phil received his degree in computer programming from the Chubb Institute, NJ while he was working for Progress Graphics and now applies his background in graphics to web development. Prior to his degree from the Chubb Institute, Phil received a bachelor’s degree from William Patterson College in Wayne, NJ.

Tarek Haddad

Tarek Haddad, Lighten Up 4 Life Senior Database Development Manager

Tarek has 15 years of extensive experience in web and database application development. He has worked on a wide range of projects from website development to more complex print and fulfillment systems integrated with Fortune 500 companies. Tarek’s broadbased development background includes Director of Technology at Rootlevel where he managed a team of 12 developers responsible for multiple projects including GM alternative fuels and He was awarded the Rootie award (an award given to the highest company achiever each year). Tarek also worked at both Ford Motor Company and Visteon Corporation as a technical lead developer working on internal database and reporting systems. Tarek has a bachelor and masters degree in computer science from the University of Windsor in Canada.

  Lighten Up 4 Life Advisory Board
Tim Auwarter
Tim Auwarter MBA, Vice President of Clinical Support at Carilion Clinic, former, interim CEO, Faith Regional Health
Sarah Hinson
Sarah Hinson MPH, Manager, Pardee Signature Care Center, Pardee Hospital, a member of UNC Healthcare
Amy Sousa
Amy Sousa, Vice President Public Relations/Marketing, Onslow Memorial Hospital
LightenUp4Life™ 828-505-1809